Go life-size. Game on.
Officially licensed wall decals across the NFL, NBA, NHL, MLB, NASCAR, WWE, NCAA, and WNBA, plus custom creations from a shopper's own photos.
Overview
Fathead
Fathead carries officially licensed RealBig decals, Big Heads, peel-and-stick wallpaper, and more across nearly every major sports league and a wide entertainment catalog. The challenge of a catalog that size is findability: a fan should reach their team, their athlete, and the right format in a few taps.
The storefront is organized around how fans actually shop, by sport, league, team, athlete, and product format, with custom creation tools that turn personal photos into life-size decals. Championship-moment hero banners and a FATHEAD NATION rewards program keep the merchandising current through every season.
- Shopify Plus
- Performance and scalability
- Catalog architecture
- Licensed retail UX
License-aware catalog architecture
Navigation by league, team, athlete, and format keeps thousands of licensed SKUs shoppable instead of overwhelming.
Custom creation tools
Shoppers turn their own photos into life-size decals, Big Heads, and posters, which adds a personalization revenue line beyond the licensed catalog.
Built for spikes and seasons
Championship-moment merchandising and a platform tuned for performance hold up when a title win sends traffic surging.
Your project next
Want a storefront that reads this well?
Tell us about your store. We'll get back within 24 hours with what we'd ship.